Wednesday, April 23, 2008



I know I've been 'missing in action' but the challenges of overseeing our website, handling consulting work and writing my blog can sometimes be overwhelming! That said, it's good to be back and I'll be writing more often :-)

I've been putting off writing about this topic for some time now, but feel compelled to finally share my thoughts. In some ways, I feel like a traitor. Like I've turned my back on an old, dear friend who's fed my passion for fashion and helped me create a life around it.

Sure, I've said things in hushed tones, and behind her back when I thought she wasn't listening. But I haven't had the nerve to confront her face to face... until now.

So, here it is. Time to spill my guts. No turning back now...

I work in an industry that I absolutely love! But in many ways, I don't feel that she loves me. I am in my 40's, a size 8 and sometimes 10 and she makes me and so many other women feel absolutely invisible.

How is it that most American women are size 14+, yet the fashion available is so extremely limited for this segment of the market? Doesn't anyone care that the majority of women have a nightmare of a time finding fabulous clothing in their sizes?!

It's not even a good business decision. Why let so much buying power slip through your fingers? Why make so many women feel like they don't count?

I will admit that at a size 8, I don't have as much of a hard time as some of my clients that are curvier. But even at a size 8, I'm made to feel like I'm lucky when I find an odd piece here and there in my size at the designer shops. This is crazy!

In addition to the plus-size market that is horribly underserved, there are also tall women and petite women who have an equally hard time finding fabulous fashion in their sizes. Why is it that so many women are being overlooked? Who is it that the designers are designing for? Why is it okay for so many designers to overlook us? Are we invisible in their eyes?

So, I ask, anyone reading this today. Please email me with your thoughts. I really want to know if others feel like I do - invisible. Or do you have some understanding of the industry that will make this make sense somehow. Whatever your views are, whatever insights you may want to share - I want to hear from you.